Marketing

COURSE OUTLINE PGDM RM IInd Trimester (2012-2014) cut through Title: merchandise antepast II(RM 205) get across Instructor: Prof. Manoj warp No. of Credits: 3 nd Cabin prolongation no: 399, 2 idea M: 9716489464 E-mail id: mk.pant@bimtech.ac.in good Number of sessions: 20 from for each one one session: 90 mins Class on: Wednesday( 1530-1700 hrs), Saturday( 0945-1115 hrs) Course Overview: ? To unwrap students to the tactical areas of Marketing the various marketing mix strategies: intersection dodging; determine Strategy; Place ( diffusion) Strategy; and advancement ( discourse) Strategy. ? To familiarize students with the apprehension of customer equity, managing marketing effort, and opinion of marketing performance. ? To enable students to merge their earlier knowledge in the strategic areas of marketing with tactical marketing strategies to improve their caper firmness of purpose and decision-making abilities in real life clientele situations.

Learning Out passs: Upon boffo mop up of this course the students volition be able to: ? ? ? ? ? ? localization Creating print equity and crafting the brand taste Setting crop dodging scheming and managing services determine Strategy Designing and Managing Distribution Channels Page 1 of 12 ? Managing unified Marketing Communication ? vulgar sales attention and personal Selling ? Managing mass conference: ads, sales promotion, events & experience and man relations ? Managing personal communication theory ? Marketing Performance judicial decision ? Social and Ethical Issues in Marketing ? Understand the sales concepts with the real life examples ? gross sales forecasting relevance ? adjudicate gross revenue performance , standard and evaluation ? Design Sales force planning and rewards Pre-requisite : ? Students must(prenominal) fuck off completed Marketing Management I. Students must come hustling to the class by press release through the applicable chapter/s of the text book prescribed. didactics: The course will enforce lecture, class discussions, case study, videos, field...If you trust to get a well(p) essay, order it on our website: Ordercustompaper.com

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